My Green Games - Transforming small everyday steps into green ones

Monday, 27 July 2009

SEO: top 10 on page optimisation tips

SEO or search engine optimisation, is the art of getting your site ranked highly in search results. I call it an art as their are probably more myths about SEO than there are facts. Essentially there are two types:

1) on page optimisation: this is things you can do on your site to get ranked higher
2) off page optimisation: this is the things you need to do on other sites

None of this is rocket science, but it helps to seperate the facts from the myths

My top 10 on page optimisation tips:

Content was, is and always will be King
1) write original content with enough words (most people think this is too much work, but it needs to be done)
2) regularly add content to the page - comments sections are perfect for this

Look after the head
3) url: get the keyword in the url - preferably in the domain, but if not possible at least in the page name
4) title tag:
- put the title tag as the first tag in the head section
- ensure the keyword is the first word in the title
- make the title a short sentence and mention the keyword once more in the title
5) description tag: don't forget this is often what the user sees in the search results, so make it attractive not only for search engines, but also for users
- make sure you have a different description for every page, not the same one for every page on the site (a lot of people still do this)
- make the description long enough, but keep in mind users only see that first 40 or so words in the search results
- aim for a keyword density of maximum 15%-20% for short descriptions and do not put two the same keyword one after the other, even if it makes sense in normal language - the keyword should not be used more than 4 times in a description

and the body...

6) headings: put the keyword in headings e.g. h1

7) ensure you have the keyword in the beginning of the body text, preferably first word or in first sentence

8) having the keyword at the end of the body, sometimes as the form of a link, can help as well

beware of the power of internal links...

9) add a crumbtrail (my green games >> top 10 on page optimisation tips) as this create lots of really relevant links inside your side

and limit the number of external links...

10) external links are not bad, but try to limit them - anything more than 30 and Google will struggle to find it a authority site.

Hope this was useful. If you have any questions on SEO or mygreengames, just leave a comment and we will try to get them all answered.



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